Download the certification brochure (Spanish): Click here

Exam Details

• Exam Name: Community Manager Certified Expert (CMCE)
• Exam Format: Multiple choice, online with remote supervision (proctoring)
• Exam Delivery: Safe Exam Browser
• Number of Questions: 76 questions: 65% scenarios / 35% analytical
• Exam Duration: 100 minutes
• Passing Score: 70% (54 out of 76 correct answers)
• Available Languages: Spanish
• Attempts: Maximum 2 attempts (minimum 15 days between attempts)
• Validity: 2 years · 15 CPD credits per year

Main Subjects

• Social media strategy, audiences and digital identity (20%): Digital presence audit; SMART objectives; Buyer persona and platforms.
• Content creation, editorial management and generative AI (18%): Content architecture; Copywriting; Video, editorial calendar and AI.
• Community, reputation and crisis management (22%): Community management protocol; Online reputation; Crisis management.
• Paid social advertising and performance (20%): Meta Ads Manager; TikTok Ads and LinkedIn Ads; Post-iOS 14 attribution.
• Digital analytics, influencers and trends (20%): GA4 and Looker Studio; Influencer marketing; Emerging trends.

Who is this certification for?

• Community managers and social media managers: Who want to validate their strategic expertise.
• Freelancers and digital marketing consultants: Who want to back up their credibility.
• Entrepreneurs going digital: Who decide their social media investment with sound judgment.

Prerequisites

No mandatory prerequisites: no prior experience, training or certification is required to take the exam. Recommended (not mandatory): experience managing a brand’s social media presence and basic knowledge of paid media and analytics.