The entry-level certification that validates the fundamentals of agile marketing: its definition, values and principles, the agile frameworks it builds on and the roles of an Agile Marketing team. Agile marketing applies the principles and practices of agile frameworks to marketing: cross-functional, self-organizing teams working in frequent iterations with continuous feedback, without losing strategic vision. AMCA validates the foundations to identify and respond quickly to customer needs and build a culture of continuous improvement.