Download the certification brochure (Spanish): Click here

Exam Details

• Exam Name: Marketing AI Certified Expert (MAICE)
• Exam Format: Multiple choice, online with remote supervision (proctoring)
• Exam Delivery: Safe Exam Browser
• Number of Questions: 50 questions: 70% scenarios / 30% conceptual
• Exam Duration: 90 minutes
• Passing Score: 70% (35 out of 50 correct answers)
• Available Languages: Spanish / English
• Attempts: Maximum 2 attempts (minimum 14 days between attempts)
• Validity: 3 years · 15 CPD credits per year

Main Subjects

• Marketing and generative AI fundamentals (10%): Funnel and metrics; LLMs and diffusion models; Prompt engineering.
• AI-driven marketing strategy (20%): Situational analysis; Market research with AI; Multichannel planning.
• Content and copywriting with generative AI (30%): AIDA, PAS and FAB; Image and video with AI; Personalization and A/B testing.
• Automation, segmentation and personalization (20%): Predictive lead scoring; Advanced segmentation; Programmatic and chatbots.
• Analytics, measurement and optimization with AI (10%): Multichannel attribution; Predictive analytics; Experimentation.
• Ethics, regulation and trends (10%): Transparency and bias; EU AI Act, GDPR and CCPA; Generative search.

Who is this certification for?

• Digital marketing specialists and managers: Who integrate generative AI into their strategy.
• Content marketing and copywriting professionals: Who create content with AI.
• Automation, analytics and programmatic professionals: Who optimize processes with AI.

Prerequisites

No mandatory prerequisites: no prior experience, training or certification is required to take the exam. Recommended (not mandatory): experience in marketing, advertising or communication and use of generative AI tools.